It's not going to apply to you or to everyone. Choose competitors that tend to target the same audience (s). What we are saying is brand activity and promotion, among other things, support organic rankings. Replace the * with googlebot in the example below to create a rule that. com’s largest issues (highlighted by Moz Pro) are meta noindex. I've been fortunate enough to speak on it at a variety of shows, brainstorm over coffee with. New page creation. One of the most consistent refrains from the Moz community as we've released features over the last two years has been the desire to see Moz Local expand to countries outside the U. When told that writing for the Web is different to writing for print publications, the understandable reaction of many journalists is that it shouldn’t make any difference; we’re writing for people, not machines, they say. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 326, which fell slightly to 1. There are more actions that are beneficial to Moz that should also award points to users. The highest-rated factors in our survey had average scores of 7-8 with less-important factors generally ranging from 4-6. Replace the * with googlebot in the example below to create a rule that. STAT SERP tracking and analytics for enterprise SEO experts. New Releases Get the scoop on the latest and greatest from Moz. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Expand Custom Definitions, hit Custom Dimensions, and then the red New Custom Dimension button. 3% drop from peak local pack display between August and October. C. Moz began as a consulting company, but we pivoted to SaaS to create new tools and platforms to help marketers understand the SEO impact of their campaigns and. Here are some examples of the content we used: With values like selflessness, ambition, and empathy, STAT embodies TAGFEE. Better Understanding Link-based Spam Analysis Techniques. We celebrated 10 years of our community last October. It’s a dominant trend for EV charging stations to be located in the parking lots of busy public spaces, like shopping centers, railroad stations, and business parks. de. Easy SEO Tracking Niche Analysis Tool Review. It is my great pleasure to announce the release of Moz's third guide for marketers, written by the inimitable Paddy Moogan of Distilled: We could tell you all about how high-quality, authoritative links pointing to your site benefit your standing in the SERPs, but instead we'll just copy the words straight from the proverbial horse's mouth. Google vs. C) Be worthy of links and shares from across the web. Inbound in the app ecosystem comes in many different flavors, including search, social, top charts, web-to-app, and more. And according to Econsultancy, even the most basic abandon and browse emails pull in over 31% higher transaction rates. Now put your answers for #2 and #3 together and figure out what your unique content angle will look like. So here are my five best practices. Pageviews - The number of times that page has been viewed, even if it’s a repeat view. Design areas to consider in order to avoid future redesign. It's been an incredible ride. So this is something where we've actually seen the caption be more important than the alt attribute when it comes to Image Search. In our hearts and minds, this is absolutely the best possible outcome for Followerwonk. The way that the Schema. On December 3rd, Google announced that they were rolling out the latest Core Update. We’ve identified and track 24 unique benefits of sponsorships related to local marketing: Ad (full or partial) Advertising on event app. All the directives we have worked with have applied equally to all robots. Address. "This is the biggest advertising story of the decade, and it's being buried. D. The survey asked respondents to rate many different factors on a scale of 1-10 according to how important they thought they were in Google's ranking algorithm. We call them seeds because they help grow your keyword list and expand it. Step 1: Build the “Big List”. Please join us in wishing Marc great success as he builds a team and a business. You won’t achieve that goal, but set your sights high. Spam Score is a proprietary Moz metric that looks at a bunch of on-page factors, and those have been incorporated into the. So the people you plug in here should tend to be competitors that tend to target the same audiences. Moz supports over. Domain Analysis; Keyword Explorer; Link Explorer; Competitive Research; Learn SEO This year's MozCon is right around the corner, and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space, or even your sofa. Here's how to use that clipboard info to populate a crawl in Screaming Frog: In the menu bar, go to "Mode" and change it to "List. For the past year retargeting has been getting some serious attention. A frequently asked question in the SEO. Develop scalable keyword lists and keyword clusters. Step 1: Search for clues in the long tail. So when you're coming up with ideas in the ideation process, try and look for ones that you can repeat over and over again. Without an organizing principle, a spreadsheet full of keywords is a bottomless to-do list. Moz Local Raise your local SEO visibility with complete local SEO management. At this point your initial review is complete and you should be ready to edit. When Fresh Web Explorer finds new mentions or links, you receive an email within 24 hours. " This will run a crawl of only the URLs from the Internal Link report. Firstly: Behavior > Site Content > All Pages > Paste in your URL. Over the. It's one of the least understood and least transparent aspects of great marketing, and we see. The more matches you have, the more likely your ad will show on a voice search that includes words like “a” and “me” and “for. The conversion levels remain about the same on either page. 071, and a correlation between branded search volume and rankings of 0. 5. The way that the Schema. New page creation. This method requires programming skills and good understanding of web servers and the HTTP protocol. Matt Peters, new data partners, and over 150 search. Without a doubt,. Using that framework, in order to get. All types of content would count toward the goal, including posts on our own blog, help guides, template descriptions, and guest posts and sponsored articles on. It appears that the dust has mostly settled on the January 2020 Core Update. But I want to go over the basics so you can start to get an understanding of the process that will help you win with keyword research. I would urge you to design generally with the searcher in mind and if you can fit in the business goal, that is ideal. Sympathy is understanding and perhaps feeling bad for the struggles that someone may be experiencing. So first of all, a concept that you are probably familiar with is the idea of seed keywords. 2. Paths with conversion value < $30. Here's the amazing thing, though — 51% of search results have at least one. Moz API Power your SEO with our index of over 44 trillion links. 3) Ride a pickle boat. Figure out your content tilt. It's estimated that John Lewis spent upwards of £7m on this campaign (roughly $9. High amounts of traffic. The city has a population of 91,867, and the. We're running our dedicated link building conference in London on Friday 30th March (costing £449 - or £349 with the SEOmoz PRO discount) and in Boston on Monday 2nd April (costing $699 - or $549 with the SEOmoz. Distinct from app store search, the Top Charts can be an incredible driver of downloads for your app, especially if your app is a. One piece of feedback we received was an ask to see some B2B content ideas, which, frankly, is an excellent subject. We often hear about how the digital marketing community feels about changes to Google’s interface, but it is less common to hear the opinions of the average searcher who is less technically-savvy. Optimize for page speed. 2) Go SUP. 2. Figure out your content tilt. One easy way to repurpose your graphic is to chop it up into smaller images that can be shared on sites like Flickr, Photobucket, SmugMug, and many other image sharing sites. Alerts are sorted by Feed Authority, our new metric created specifically for FWE. Temperatures settled down after the three-day spike. 3%. 1. Accessibility and SEO both fall into that bucket where they impact a lot more people than I think we commonly realize. Here are just a few bigger challenges to keep in mind: #1 Retargeting is a channel all its own. Learn the values that shape who we are as a company. Live & Dare's Benefits of Meditation (ranks for Meditation Benefits) Short-form evergreen content and articles. There are three (3) primary reasons to be concerned about JavaScript on your site: Crawlability: Bots’ ability to crawl your site. (Or not) Move on to the next project. However, most of these are intentional. URL Inspection / Fetch & Render. The Maps-based results are delivered in a manner that show users desire discovery and browsing. So if you're incorporating some of that, not only do you get the extra traffic. Most of the time that is, except when I have to Google it, which is probably every second week. Moz Local Raise your local SEO visibility with complete local SEO management. There are many areas of online marketing that computers are designed to interpret. We held a brainstorm and decided to compartmentalize the data into 3 different categories: KPIs: These are the key performance indicators that we felt show bottom line progress from the campaign. Google has a finite amount of time it's willing to spend crawling your site, so if you’re having. , messaging, media relations, and materials, etc. Illustrating the Long Tail. Identify target keywords to create new - and improve existing - content. Import your top 20 report into the tab named [Input] Top 20 Ranking Report, pasting into cell A1. Our latest site speed study refresh looked at 10 websites spanning a number of industries and 26,000 different landing pages, ranging in performance from extremely slow pages (upwards of 9 seconds) to extremely fast (under one second). Give the bookmark a name, select a folder to house the bookmark, and then tag the. " Google's December 2020 Core Update: By the Numbers. The Moz Story Moz was the first & remains the most trusted SEO company. If you can provide an easier search solution than Google, that gives the user a reason to search your site instead of going back to Google, which counts as a bounce. Compare SEO Products See which Moz SEO solution best meets your business needs. With the help of some graphics from CreativeMarket. I highly suggest you check that out and start to incorporate some of that. As content creators, how we organize words on a page greatly influences how search engines determine the on-page topics. Gather different perspectives. Here’s an example of some SEO issues that fall into each of the above 4 categories: To help prioritize Not Urgent/Important issues for maximum effectiveness here at Moz, I’m scheduling time to address high-volume crawl errors. In December of 2022, Google announced that they did a link spam update, and they told us that they tried to nullify “spammy” links at scale. New Releases Get the scoop on the latest and greatest from Moz. All advanced operators used by Fresh Web Explorer are available with Fresh Alerts. Download and install Python, version 3. y = 122. At Fractl, our marketing team puts together case studies based on interviews with clients and the internal. Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. Try to add people no later than 24 hours after your last interaction, and consider sending a friendly "hey!" with a note about what you spoke about to keep the connection fresh. Know enough about the problem, the site, and the available solutions to recommend the best strategy. With fewer than eight steps, our average per conversion is 30% higher than it is with eight+ steps in the funnel. We did that using Moz's Link Explorer and in this year's study, we looked at the largest data set yet — 27,000 queries. e. So the first one is the key metrics and goals. The results showed that every second you can shave off your page load speed has intense conversion rate. In today’s episode of Whiteboard Friday, Tom covers a more advanced SEO concept: crawl budget. The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px. E. Find common questions now. The truth is that, paradoxically, organic channels bring more traffic to SMM-focused blogs than to SEO-focused ones. Create an SEO tracking system, and. Marketing automation is a way to encourage customers to stay engaged longer, making it more likely they’ll stick around long enough to convert. 91% of consumers’ next steps after reading reviews occur in areas completely controlled by the business. Perfect your follow-up. In this case, by creating an outline for the article with the questions that you ask yourself, it'll be easier to format the transcription and the blog after you record. Similarly, if you enter a start month of 2018-01 and 36 months of historic data, the forecast output will begin in January 2021. Given a search query and a document, compute a relevance score that measures the similarity between the query and document. With GTM, you’re able to add, edit, and disable tags without having to touch the source code. The Robots Exclusion Protocol (REP) is a conglomerate of standards that regulate Web robot behavior and search engine indexing. 2. Build some links. Design areas to consider in order to avoid future redesign. 1) The default content range is 0-200, so this includes articles with no word count defined by WordPress. After 5 years of organic growth (from our initial funding in 2007) and two tough, failed attempts at financing (in 2009 and 2011 ), I'm excited to announce that SEOmoz has raised $18 million in venture capital from Foundry Group and Ignition Partners. A more valuable way where customers are earned rather than bought. Pop-ups have been vilified in the last few years — and quite understandably, too. The company’s launch of Apple Business Connect. Plus it's just a good user experience. Far too many marketers use them in a way that disrupts people’s experience on their website instead of enhancing it. The Moz Story Moz was the first & remains the most trusted SEO company. As Rand "The Man" Fishkin pointed out on the latest Whiteboard Friday, there is a direct correlation between good design and your chances of people linking to you. It’s a short-term problem. Whether you're just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! With over a decade of experience in the SEO space, Moz’s head of content, Jo Cameron, dives into her own learning journey and talks through everything from understanding your. Case Studies Explore how Moz drives ROI with a proven track record of success. We’ve got great VC partners in Foundry Group and they are ponying up the entire round. The more in-depth, well-researched posts you publish on authoritative blogs, the more chances you will get to communicate and interact with people. Each Type has its own set of “properties” that you can use to identify the attributes of that item. Whether you’ve just made a new hire at your agency, or your team simply wants to save time by having the most common local SEO resources, FAQs, and solutions all in one spot, the SEO’s Local Search Cheat Sheet is. txt File” field. 4. In this week’s episode, MozCon 2022 speaker Crystal Carter talks you through the different optimizations that you can make for visual search, and the kinds of. 5. Moz Local Raise your local SEO visibility with complete local SEO management. We're obsessively passionate about it, and our mission is to help people achieve it. I recently dug into over 50,000 title tags to understand the impact of Google’s rewrite update. Google Tag Manager is a tool with a user-friendly, web-based interface that simplifies the process of working with tags. The top comments from 2016 tended to be on the longer side, thoughtful, TAGFEE, and full of love and concern for our Moz community when times got rough. But first, some big news! Moz closed a $10 million Series C round of financing yesterday. You can ask them to link to your site and share the content through social media. II. Case Studies Explore how Moz drives ROI with a proven track record of success. Variables are super, super important in Python. The most effective and accurate way to measure the level of traffic from graphics is the use of Google Analytics. 4. The trend line is, of course, an educated guess at best, and many events could change the adoption rate of HTTPS pages. It was starting at about mid-November. Cumulative Layout Shift. On May 4, Google announced that they were rolling out a new Core Update. After connecting with people during the online conference, you'll want to follow up with them and stay in touch. 1. It does not stop there, there is also a direct correlation between conversion rates and sexy design that incorporates basic usability and layout testing. Read the room. "Social media marketing" takes the bottom spot with an average salary of $57,000. 1. The launch of our Moz Local v. Tip 8: SPEAK TO THE PERSON DOING THE WORK: Ask to speak to the actual digital marketing, social media, web developer, or SEO specialist that is going to do the work. For the last 5 years, SEOmoz has lived by a set of core values collectively referred to as TAGFEE. com’s largest issues (highlighted by Moz Pro) are meta noindex. The first step is reach. Let’s dig into why. The shortcoming of this approach is that 1–4 are often hit or miss. Ten years. He transitioned from CEO into a product architect role where he could focus his passion and have hands-on impact in evolving our tools. The easiest way for Google My Business (GMB) listing owners and managers to get notified of new questions is via the Google Maps App, as notifications are not yet part of the main GMB dashboard. This in turn helps you boost your site’s visibility: SMM corresponds to SEO and indirectly influences website performance in Google. According to Gabe's data, ranking position played some sort of role in whether you get Featured Snippets. Paste the data into cell A2 of the Excel file. Emotional content page titles. What we are saying is brand activity and promotion, among other things, support organic rankings. Joel recommends using a simple-colored background and highly visible 42-point font size for turning this image into a CTA button-style graphic. 2 weeks–1 month: Execute! It’ll take awhile to write all the emails you need to write, and respond to the feedback you get. I have some big news to share with you. True to its TAGFEE values, Moz is dedicated to helping people do better marketing by providing online marketing tools, tutorials, and educational resources. Moz Keyword Explorer has a really great filter that provides some of the most commonly asked questions for a keyword term. Indexing. Instead of revising individual pages, fresh websites often add completely new pages over time. Tapping into emotional concepts is always a good strategy when creating content. In this example, we have simply added the potential revenue from that keyword and keyword difficulty from the SEOmoz tool of the same name. Bookmarking and tagging the TechRepublic site in Firefox. 3°). 50–60 Characters – This is one of those things where best practices usually is the best way to go because the optimal length is usually 50 to 60 characters. This means you can get invaluable insights, such as where competitors are increasing or decreasing in their visibility. Moz has a tradition of sharing its financials (check out 2012 and 2013 for funzies). These help to target featured snippets. At first I was stumped about how to. Step 1: Define all search landing pages. The more in-depth, well-researched posts you publish on authoritative blogs, the more chances. If you’ve not yet arrived at an answer, it’s time to reach out. Here's what we saw for the past 10 days on MozCast Mobile: Across the board, mobile temperatures run a little hotter (which could just be quirks in how we measure). On January 16th, Google announced the update was "mostly done," aligning fairly well with the measured temperatures in the graph above. The Beta Launch of Moz Analytics. My analysis shows that SMM impacts SEO much more than you might think. This is closely related to the fact that most smartphone searches are also local. Moz was the first & remains the most trusted SEO company. Google provides us with a number of tools. But, in a nutshell, it essentially boils down to the fact that it is perfectly possible, in fact we've seen in the. Like the current heuristic, only a subset of the near-duplicate pages is reported. On keywords #1 and #3, which has the most data, about half of the PPC goes to the home page, while the other half goes to a second level page. "SEO" and "Google Analytics" are tied for second with $76,000 as the average salary. The Ultimate Cheat Sheet for Taking Full Control of Your Google Knowledge Panels. Moz API Power your SEO with our index of over 44 trillion links. In this week's episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. To begin, visit the Link Explorer > Inbound Links section and. After connecting with people during the online conference, you'll want to follow up with them and stay in touch. But basically, these five are: 1. Moz Local Raise your local SEO visibility with complete local SEO management. 1. Take. Exact match domains have always been the source of a lot of contention among SEOs. 1. So it's SEO testing plus CRO testing together. By replacing the *, however, we can design rules that only apply to specific named robots. It’s a great place to find TAGFEE support and camaraderie long after the conference itself has ended. Moz Local Raise your local SEO visibility with complete local SEO management. Start with Moz Local. Your goal in this first phase of keyword research is to gather every keyword that your business would want to appear for. A suspicious death, an upscale spiritual retreat, and a quartet of suspects with a motive for murder. One, yes, you should fix broken links. As you make edits you’ll tend to deviate more and more from your initial strategy. 2. I mean look great from a visual, UI perspective and look great from a user experience perspective, letting someone go all the way through and accomplish their task in an easy, fulfilling way on every device, at every speed, and make it secure too. Content. Click "Create your first Lead Generation Cards" – Bonus: You Can have an unlimited number of cards!Welcome to MozCast. With nearly 30 trillion links in our index, you can rest assured that we will find most of the bad backlinks with which you should be concerned. " That's work that you need to do. Victoria is the capital city of the Canadian province of British Columbia, on the southern tip of Vancouver Island off Canada's Pacific coast. Make sure the style you choose fits the blog you are outreaching to. Optimize for the business goal without sacrificing one and two. The first is from Rand: Dear Moz Community, Wow. 5. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Architecture and internal linking. In order to know what your goals are, I guess you have to look at your business goals. He offered a bit more background in a recent interview with Contently: Whether you’ve just made a new hire at your agency, or your team simply wants to save time by having the most common local SEO resources, FAQs, and solutions all in one spot, the SEO’s Local Search Cheat Sheet is free to download and easy to print and share. Using Roger to reject faulty credit card numbers or inform users of a problem with a tool directly contrasts with positive. What is SEO? First things first. com and I can view that Search Console account under admin@email. March saw the beginning of GMB allocating a large percentage of their support resources to the healthcare verticals that were impacted most by COVID-19. The Alleged $7. A startling 42% of our queries suddenly no longer displayed a local pack. On average, companies that use marketing automation have 53% higher conversion rates and an annual revenue growth rate 3. Additionally, according to Wikipedia, the . In some ways, the purpose of this report is to give you an inside. 3. So funnel testing is testing all the way through the funnel, from acquisition at the SEO end to conversion. And Moz is making it available to you. Our research also shows that achieving above-expected user engagement metrics result in better organic rankings, which results in even more clicks to your site. Roger is a representation of our TAGFEE Code , with an emphasis on “fun. When neglected, though, opportunity can vanish. Moz News. It defines not only SEOmoz's strategic differentiation in the highly competitive field of SEO, but also helps to set the standard of quality for all work and content produced. Be an active player in the implementation, making sure that the solution is implemented properly, and that the change doesn't create any new SEO problems. For the next several months the company is focused on (1) Increasing retention by making happier customers, (2) Acquiring new customers by improving the funnel and driving high-quality traffic to the site, (3) Getting to 80% GPM, and (4) Launching and learning from our v. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. That doesn’t mean that you can’t sugarcoat your outreach. In this case we opted for the scholarship. Step 4: If the story is picked up by a newspaper you can then pitch it to other major publications like The Wall Street Journal. Moz has a tradition of sharing its financials (check out 2012 and 2013 for funzies). and more. 1% on October 25th. " Then, click "Upload List" and "Paste. Although his example uses social engineering to bypass the first few layers of security, it's the type of breach that could happen to anyone. Variables. All the directives we have worked with have applied equally to all robots. 3. Probably the most common misconception is that the XML sitemap helps get your pages indexed. Jim Collin's Piece on Big, Hairy, Audacious Goals (ranks for BHAG) Long-form articles. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The study consists of two parts: a survey of professional SEOs and a large correlation study . Restrict to Specific User Agents. These help to target featured snippets. They exist on the Property level, not the View level, and non-premium Google Analytics accounts are allowed up to 20 custom dimensions per Property. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions. . The analysis & recommendations phase. Listed below are the benefits of opting for a reasonably-priced service provider: You get good services without spending too much money on hosting your site – the amount can be as less as $5 a month. You know, give a percentage that you would assign if you were giving an overall assessment of the importance of this factor in Google's ranking algorithm. One is called lexical, which is basically the semantic relationships between words and phrases. This is right in line with Andrew Shotland’s documentation of a 42. Step 2: Paste your keyword list into the “Enter Keywords” box: Step 3: Take a quick water break, because KWE will take a minute to gather data. Go ahead. 1. This year, with the help of Moz's data scientist Dr. Without an organizing principle, a spreadsheet full of keywords is a bottomless to-do list. In today’s episode, Tom goes over some of the new threats to Google from recent advances in machine. Under the appropriate View, select Goals and then + New Goal. These metrics are pretty good and pretty well-correlated with, relatively speaking, value, especially if you can't get at a metric like real traffic because it's coming from someone else's site. Today I'm pleased to announce that we're embarking on our journey to global expansion with support for U. 41 billion. Your customer personas. "SEO" and "Google Analytics" are tied for second with $76,000 as the average salary. The overall likelihood of spam increases as a site accumulates more and more flags, so that the total number of flags is a strong predictor of spam. This Google Sheets add-on allows users to gather Moz URL metrics easily without using code directly in a Google Sheet and provides a few extra functions to help you manipulate data. If you combine 4 of Google’s advanced operators (inanchor:, intitle:, intext: and allinurl:) into one query, it is possible to pinpoint pages that have the term in their backlinks, in their title, on the page, and in their URL. Since we're getting close to three years since those posts went live and the SEO world has changed considerably, some of us thought that it was about time to pull some new. Once the data is in view, sort by and evaluate average monthly search volume: Woohoo!For example, if you rank position #3 for a term with 1,000 monthly searches and position #1 for a term with 100 monthly searches, you would do the following math to get SOV: Keyword 1: Position 3 CTR 9. Don’t settle for average CTRs. A) Have the best opportunity to rank highly in Google and Bing. The truth is that, paradoxically, organic channels bring more traffic to SMM-focused blogs than to SEO-focused ones. Click the “Add a Button” option in the Google Posts wizard. Obtainability: Bots’ ability to access information and parse your content. Google indexes pages because (a) they found them and crawled them, and (b) they consider them good enough quality to be worth. This is closely related to the fact that most smartphone searches are also local. Compare SEO Products See which Moz SEO solution best meets your business needs. May 29, 2013. This will give you a score that includes the citations that are Complete, Incomplete, Inconsistent, and Duplicates from the Top 15 citation sources and data aggregators. We recommend a total TTFB of 500ms or less. Whether they’re Insta-famous or a YouTube personality, every influencer calls somewhere home. Google offers an excellent page speed tool that gives a list of recommendations based on its crawl of your site. 1. Below are letters written to you all (yes, you!) from both Rand and Sarah. json file. So, how do we exactly build non-spammy links? In today’s Whiteboard Friday, Debbie goes through five tips to do so. One frustrating. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Sympathy is when you feel compassion, sorrow, or pity for what the other person is going through. Grading yourself. Repeat visitors +50%, conversion rate +51%, and and time on site +300% = 7x more awesome! A few closing notes on our remarketing strategy: Basically, we buy a truckload of impressions ever month. You might go match that up to rankings and you might go, "Wait a minute. Given the multiple off-blog distribution methods and frequency of prompts to take this year's survey, we saw a sharp increase in "non-reader" responses from 1% in 2017 to 6% in 2020.